Trademark Clearance and Brand Strategy
Representative engagements for principals of our firm in trademark clearance and brand strategy include:
- Represented client in a cross-border dispute over entitlement to trademark priority, and resulting confusion in multiple markets. Multiple parties with competing claims to entitlement and priority (agricultural industry);
- Represented Canadian client in international clearance and protection of new house brand following acquisition and merger of industry competitor (agricultural products and services);
- Lead trademark and IP counsel for development and expansion of international brand by Canadian company (apparel industry); and
- Coordinated strategies for Canadian client for repatriation of trademarks from alienated foreign distributor (agricultural equipment industry).